Ernest is a blog and biannual printed journal for curious and adventurous gentlefolk. It is a guide for those who appreciate true craftsmanship and the care that goes into making, who are fascinated by curious histories and eccentric traditions and who care more for timeless style than trends. It is a periodical of substance created for folk who love to build fires, embark on road trips, camp under a canopy of stars and run full pelt into the sea. Ernest appeals to those of us who appreciate a craft gin cocktail as much as a hearty one-pot supper, who love the grain of wood and the smell of paper, who’d like to learn how fly fish, brew beer in their shed and name all the constellations of the northern hemisphere. It is for people who like to whittle.

Ernest is brought to you by a passionate troupe of writers, editors and designers who love tactile design, show-stopping photography and slow journalism. 


Ernest is a multi-platform concept – in other words, the best of both worlds. Embracing both tradition and technology, we combine a daily blog with a love for the smell of freshly printed paper. Each edition is carefully crafted, maintaining the highest production values at all times. We also publish limited edition printed items.

To get more of a flavour of all we have in store for you, high tail over to our Pinterest board...