So, tell us a bit about sharp&dapper. Who are you and what do you do?

My name is Johan Ekelund and I’m a Swede that’s been living in London for the last eight years. sharp&dapper was born out of a love for accessories but a frustration at never finding good quality products that have a classic and timeless feel. Leaving bar tending for this new venture has been a fantastic journey and I’m very excited to see how the website will grow.

Tell us about some of your items. Any favourites in your collection?

The main reason people visits my website is because to the genius shirt stays. They were the reason sharp&dapper started in the first place. I only take on products I believe in and think people will like, so all my products have a special relationship with me.

What's important to you?

Simplicity. Nothing impresses me more then a man wearing nice,  simple clothes without trying to show off. Peacocking is one of my pet hates and I have never been a fan of wearing clothes that stand out to get attention. Your personality alone should attract attention, not what you wear. However, dressing sharp while being a nice person never hurts.

What inspires you?

Like mentioned above, Simplicity. I’m a big fan of textures, which shows when it comes to my ties. Patterns can often clash and be hard to match. Using textures instead is a great way of wearing simply coloured accessories.

Anything else you want to tell us?

I make the shirt stays myself with help from a friend.