People saying nice things. 

I found Ernest through Millican bags. From issue 1 and the blog, we’ve already bought things from Carve Cases and there is a rather nice bike I’m looking at to add to my collection out here... If only the brown gloves next to the binoculars hadn’t sold out! Your concept is great, especially for those of us living overseas at the moment but still feeling very British!
— Paul Hargreaves, subscriber, Denmark
Ernest is a tablet publication done right. I’ve seen so many publishers try and strike the perfect balance between functionality, interactivity and an interface that doesn’t distract from the editorial — and this is the by far the best example. What’s more, Ernest’s content really tugs on the heartstrings of the adventurer in all of us. A lovingly made indie mag for the 21st century.
— Freddie Harrison, subscriber, Bournemouth
So little that’s published aims to elevate the reader’s existence rather than mitigate it’s own. Ernest grasps this with joyous, yet particular abandon.
— Dom Lane, subscriber, Bristol
Rarely can style and substance have been so finely balanced as on the pages of Ernest. Aesthetically stunning throughout, it is tempting to navigate your way through Ernest simply admiring the quality of the photographs and other illustrations. Ernest is a self-confessed work of ‘slow journalism’, however, and once more time is given to reading the content, one quickly realises this is consistent writing of genuine insight. Drawing together an eclectic bunch of contributors, the reader is divulged in first-hand knowledge on subjects diverse as outdoor adventure to traditional craft, and from artisan food to curious and quirky histories.

An independent publishing project that is part of a rapidly-growing subculture of indie mag makes, perhaps Ernest’s greatest achievement is its timeless quality. Despite representing a new venture, Ernest has the atmosphere of something far more antique. Akin to an old armchair, it is comfortable, familiar and somehow reassuring. Long live Ernest
— Duncan Wright, subscriber, Bristol
I first found this magazine in print form. A publication of pleasing quality with articles which are varied, witty, interesting, well written and which left me very enthusiastic about the next issue. Luckily for me the electronic version is published more frequently and includes additional content, this will help to keep me sated at least for a little while. Anyone with an interest in the more curious and charming aspects of life will find something here to intrigue them. The only problem is trying to crow-bar your new found knowledge into conversation. You will want to share.
— Helen Goodchild, iPad subscriber


Features by and about team Ernest.



A thorough introduction to our first print edition, which taps into what makes us tick rather nicely. Here, here, Magpile!

Magpile: Ernest (print) review





Editor Jo talks to Steve from Stack about developing a new breed of slow journalism and ambitious plans for cross-platform publishing.

Stack Magazines: Exploring issue one of Ernest






Jo chats to Millican about her vision for Ernest, love of print and obsession with the north.

Why do we sell Ernest Journal? Meet Jo Keeling, Founder & Editor





Jo talks to Made by Hand Online about the Ernest approach to workmanship and well-made things.


Made by Hand Online: A periodical of substance. An interview with Ernest Journal.





A great introduction to Ernest Journal by Such & Such: a new design website and online shop that specialises in exclusive, thoughtfully-made handmade products for people and their homes.

Such & Such: For curious and adventurous gentlefolk




Editor Jo talks about embracing both tradition and technology and combining interactive digital editions with the a love for the smell of freshly printed paper.

Slow Jo: Adventures in slow journalism, tactile design and independent publishing




Arnolfini in the sunshine, Easton Mess and the Bristol underbelly: Ernest ed Jo on her top five Bristol haunts.

Bristol Culture: My Bristol favourites






Hidden creeks, wildflower coast walks and a 1930s lido: Ernest editor Jo babbles to the Guardian about 20 awesome West Country getaways. 

Guardian Travel: 20 holidays in Somerset, Devon & Cornwall