Tell us a bit about Bearded Colonel – what's it all about?

The Bearded Colonel is a better way to shave. That means a better relationship with the people providing your razors, a better experience when buying your razors, and of course a better experience while actually shaving. The first two were simple fixes. You can’t have a good relationship with a brand if they’re extorting you by holding your face ransom. So it's easy – we offer a fair price. Second, men generally hate shopping errands and queues – we deliver razors regularly so you don’t even have to think about it. Finally, we want men to enjoy shaving, so we looked to the golden age of shaving. We found some great stuff that’s been forgotten, and we’re bringing them back.

What’s so special about your razors?

A fair price means nothing if the product is cheap and made in China. So, we teamed up with a nearly century-old German factory. They made their start in the grooming business by producing straight razors for Europe’s top barbers. Today, they’ve developed something really impressive, they can cut the blades of our 5-bladed shaving system into the same shape as a straight razor, only much smaller. This makes the blades incredibly sharp and surprisingly durable. Sharpness, while often overlooked might be one of the most important factors for a razor.

What’s the art of a good shave?

Forget the gimmicks – the vibrating handles and roller balls – you need a good razor, and a good razor is a sharp razor. A lot of ads today talk about closeness. It’s silly really; they’re talking about getting half a micron closer. You literally need a microscope to see that difference. However, the sharper a razor, the smoother the shave, the smoother the shave the less irritation your skin will receive, and that means less shaving rash. But a really special shave requires something extra – a shaving brush and a real shaving soap.

What’s important to you?

We want men to love shaving, we’re not kidding. You may have gone to a barber for a shave before, and I bet you loved it. Admit it, you loved the feeling of luxury, you loved the smell, and you loved the way your face felt after: smooth, supple, and strong. That experience can be replicated at home. Most men think they need a straight razor, but they don’t. What they need is a shaving brush, and a real shaving soap, not a gel or foam. The soap and brush are so often overlooked, but we found some of the best, and it makes all the difference.

Anything else you want to tell us?

A good shaving experience, one that you’ll genuinely look forward to in the morning, takes no more time than your shave does now. It just takes the right tools, and those tools don’t need to cost an arm and a leg. Trust us, we looked everywhere, and we found great equipment for great prices so you’ll get the most for your money. Over the course of your life, you’re going to spend a lot of time shaving, so please enjoy it.

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