Lyndsey, Photo Boards® is such a clever, yet simple, idea. How did you come up with the concept?
Thanks! As a commercial photographer, I have spent a lot of time looking for backgrounds. I had the idea about three years ago, when some vinyl backdrops I purchased just weren’t of the quality I needed for close-up work, like jewellery, but I had just started teaching online and knew it would be a huge undertaking to manufacture, market and ship products to customers at a time when I was already super busy.
I decided back then that if someone still hadn’t produced something like this in three years, then I'd go ahead and do it. It helped that I had a huge customer database of photography students to market them to, but I didn’t quite expect them to go viral in the way that they have – after just two months we were dispatching worldwide from a warehouse!
What exactly are Photo Boards?
They are table-top sized background boards for small scene photography with two essential features – they are true to size replicas and in a board format. As a photographer taking close up shots, you want a fake background to look like the real thing, so every splinter, rusty nail and thread of linen in the designs is actual sized.
It being a rigid lightweight board design is also important for photographers, because it means that your set becomes mobile, allowing you to pick it up and move to a window for more light, or rotate your board to adjust your shadows without having to set up from scratch. To use a Photo Board, you simply use it like you would an actual piece of board, placing it on the table or floor or propping it up for a vertical background.
The textures of each Photo Board are strikingly crisp and as close as possible to the real surface - how do you achieve such clarity?
Yes, they look so real sometimes we do a double take! We spent a lot of time researching the base materials, inks and processes used to create the boards. They are created using the latest in high-resolution scanning and printing techniques, and laser cut to perfection to ensure each board looks smart before being wrapped in a clear sealed wrapper.
People often think they're just prints of stock images but you just couldn’t get the true replica quality without having full control of the resolution at every stage. Each board starts out as an actual board from my collection of backdrops or we paint new designs when we fancy introducing a new colour or texture to the collection.
Which Photo Boards are the most popular?
The most popular designs are neutral because they are the most versatile. Our customers can add a splash of colour to a neutral background with their subjects or props, layering their scenes on top of the neutral Photo Board base. We have seen the same wooden design used as an effective wooden floor, cabin wall, kitchen table, rustic desk – our customers always delight us with their creativity!
Why is it important for makers and bloggers to carefully consider backdrops for shooting their products?
A good background can really make or break an image, which of course is important for makers and bloggers who want their shots to be shared on social platforms to pull traffic and interest to their blogs and stores.
Readers and buyers love to aspire to a lifestyle, and for effective lifestyle shots you should always ask yourself does this photo look like real life? One example is that solid surfaces, such as wood and marble, don’t usually bend and curve, so if you use a wood or marble effect paper that curves behind your subject, it won’t look like a real lifestyle setting. Using a flat wood or marble effect base for the table and plain wall behind would look more effective in that scenario.
What's your personal favourite go-to Photo Board?
We particularly love the marble designs and bloggers and food photographers love them too – marble is very on trend at the moment because it adds a touch of style and glamour to scenes. If I had to choose a personal favourite, it would be our French linen design because it looks so wonderfully real, yet, like all our boards, it's wipe clean!
You also run Photocraft, an online photography school that teaches makers how to tell the story of their products - when's your next course?
There are exciting changes going on at Photocraft – we're about to embark on the summer season of live workshops here in Rutland, which are fun, relaxed days of styling with lots of pretty props.
Online we're moving towards mini workshops and free webinars. Photo Boards has taken over big time so after three years of hosting tutor guided courses, Photocraft will now become the place to go for free webinars and mini courses about specific photography topics, such as how to create dark and moody lighting. Watch this space!